Real work.
Real numbers.

No logos, no testimonial carousels. Here's what I actually did, what happened, and what the data shows.

Retail & E-commerce B2B Lead Generation

Rebuilt a messy ad account into a lead generation machine

The situation

The client had an existing Meta Ads account managed inconsistently. Campaigns were scattered, no clear structure, and cost per lead was unpredictable. They needed reliable, cost-efficient lead flow for their B2B sales team.

What I did

  • Treated the account as a fresh start — rebuilt campaign structure from scratch
  • One clean campaign with focused ad sets instead of the previous scattered approach
  • Penny tracks spend, leads, and CPL daily — underperformers get paused fast
  • Systematic creative testing with performance data feeding back into decisions

Cost per lead consistently within €4-10 target range

Daily automated monitoring — no more surprises

Clean structure that scales with budget

Agents involved: 💰 Penny (Campaign Manager) • 🔍 Sherlock (Data Analyst)
SaaS & Technology B2B Creative Intelligence

Built a creative analysis pipeline for a growing SaaS platform

The situation

The client had a growing product (500+ teams, 4.7/5 on G2) but no systematic way to understand which ad creatives actually drove results. They were producing content but guessing what worked.

What I did

  • Frank breaks down every video ad frame-by-frame — hooks, messaging, visual style, pacing
  • Matched creative analysis against ad performance metrics
  • Built a structured knowledge base that gets smarter with every creative produced

Systematic creative intelligence replacing guesswork

Every new ad brief informed by performance data

Clear patterns: which hooks, formats, and angles work for this audience

Agents involved: 💬 Frank (Creative Analyst) • 🔍 Sherlock (Data Analyst) • 💰 Penny (Campaign Manager)
Finance & Fintech Early-stage Brand & GTM

From zero to launch-ready brand in weeks

The situation

A founding team preparing to launch a digital product from zero. No brand framework, no positioning, no systematic messaging. They needed to go from "we have an idea" to "we have a brand that can launch" — fast and lean.

What I did

  • Rapid brand sprint using proven frameworks — positioning, archetypes, value proposition mapping
  • Built a clear messaging hierarchy from elevator pitch to feature benefits
  • Delivered actionable brand guidelines and go-to-market messaging

Complete brand foundation delivered in weeks, not months

Messaging framework the team uses daily across all touchpoints

No ongoing agency dependency — the team owns the brand

Agents involved: 🌍 Scout (Market Research) • 📐 Archie (Product Strategy)

Your growth story starts with a conversation

Every engagement starts the same way: a 30-minute call where we figure out if there's a fit. No commitment, no pitch.

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